Privacy Policy
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Privacy Policy
At The Dart Store Ltd, we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, disclose and safeguard your information when you visit or make a purchase from our website.
1. Data Controller
The Dart Store Ltd is the data controller responsible for your personal data under the UK GDPR and the Data Protection Act 2018.
2. Data We Collect
- Identity & Contact Data: name, billing and delivery address, email, phone.
- Transaction Data: orders, invoices, fulfilment and returns information.
- Payment Data: processed by our payment provider(s) (e.g., Stripe). We do not store full card numbers.
- Technical Data: IP address, device, browser type, pages viewed, cookies and similar technologies.
- Profile & Communications: account details, preferences, reviews, messages to customer support.
- Marketing & Communications: your preferences for receiving marketing from us.
3. How We Use Your Data
- To register and manage your account, process and deliver your orders, and provide customer support.
- To send service messages (order confirmations, shipping updates, password resets).
- To personalise your experience and improve our site, products and services.
- To send marketing where you have opted in (you may unsubscribe at any time).
- To comply with legal and tax obligations and to prevent fraud.
4. Lawful Bases for Processing
We process your data based on: contract (to fulfil your order), legitimate interests (e.g., site security, analytics, customer service), consent (for marketing and non-essential cookies), and legal obligation (e.g., tax records).
5. Sharing Your Data
We do not sell your personal data. We share it with trusted service providers acting as processors, such as payment gateways, fraud prevention, hosting, analytics, email/SMS services, and couriers, under appropriate contracts and safeguards. We may also share data with authorities where required by law.
6. International Transfers
Where data is transferred outside the UK/EEA, we use appropriate safeguards (e.g., International Data Transfer Agreement (IDTA) or Standard Contractual Clauses) to protect your information.
7. Data Retention
We retain personal data only as long as necessary for the purposes set out above, including to satisfy legal, accounting and reporting requirements. Typical retention: order records up to 7 years; account data while your account is active; marketing data until you opt out.
8. Your Rights
- Access, rectification, erasure, restriction, objection, and data portability.
- Right to withdraw consent at any time (e.g., for marketing).
- Right to complain to the UK Information Commissioner's Office (ICO): ico.org.uk.
9. Cookies
We use essential and non-essential cookies. Non-essential cookies (e.g., analytics, advertising) operate on the basis of your consent. You can manage preferences via our cookie banner and through your browser settings. Disabling some cookies may affect site functionality.
10. Security
We implement technical and organisational measures appropriate to risk, including encryption in transit, access controls, least-privilege, and regular monitoring. No internet transmission is entirely secure.
11. Children's Privacy
Our services are not directed to individuals under 18 and we do not knowingly collect data relating to children.
12. Contact
To exercise your rights or ask questions about this policy, contact: [email protected]. Postal: The Dart Store Ltd, 44 Nipsells Chase, Mayland CM3 6EH
13. Changes
We may update this policy from time to time. Updates will be posted here with a new effective date.